A brand studio that speaks marketing and product
Fireside works with founders and teams to build credible brands that hold up as the company grows.
A brand studio that speaks marketing and product
Fireside works with founders and teams to build credible brands that hold up as the company grows.
Working together
Working together
I help companies build a brand that resonates with customers and earns trust everywhere it’s seen.
For founders, that means launching with a brand that makes their product look the part from day one. For growing companies, it means making sure the brand stretches to whatever comes next without coming apart.
I help companies build a brand that resonates with customers and earns trust everywhere it’s seen.
For founders, that means launching with a brand that makes their product look the part from day one. For growing companies, it means making sure the brand stretches to whatever comes next without coming apart.
Zero to Launch
Strategy, identity, and design for founders bringing new products to market.
Strategy, identity, and design for founders bringing new products to market.
Focused Projects
Targeted engagements for teams that need meaningful progress on a specific challenge.
Targeted engagements for teams that need meaningful progress on a specific challenge.
Fractional Creative Direction
Ongoing creative leadership to keep your brand sharp as your company grows.
Ongoing creative leadership to keep your brand sharp as your company grows.

About the studio
About the studio
I’m Israel. I started Fireside after eleven years at Harvest, a time tracking company where I worked across product design, marketing, brand, and creative direction.
I’m Israel. I started Fireside after eleven years at Harvest, a time tracking company where I worked across product design, marketing, brand, and creative direction.
Israel is that rare collaborator you can hand the creative keys to and trust completely. He treated our brand with the same care I did and consistently raised our design bar. Working with him was easy, collaborative, and energizing.”
“Israel is that rare collaborator you can hand the creative keys to and trust completely. He treated our brand with the same care I did and consistently raised our design bar. Working with him was easy, collaborative, and energizing.”
“

Danny Wen
Danny Wen
Co-Founder & CEO — Harvest
Co-Founder & CEO — Harvest




